Senior Marketing Manager – Brand and Growth

Posted 3 weeks ago

Senior Marketing Manager - Brand and Growth

Role Overview

Flying Carpet Travel is seeking a strategic, data-driven, and creative Brand and Growth Manager to lead end-to-end marketing across performance, brand building, CRM, and global B2B coordination.

The role directly supports the VP of Marketing (U.S.-based) and manages a small in-house creative team (2 Designers + 1 Content Writer). The ideal candidate has deep experience with U.S. advertising platforms, growth marketing, and SEO, and can drive 0-to-1 brand expansion in both B2C and B2B segments.
This is a senior role requiring the ability to blend analytics, storytelling, and hands-on execution to build awareness, leads, and conversions for one of the world’s most unique travel platforms.

Key Responsibilities

1. Growth & Performance Marketing

Plan and execute multi-channel paid campaigns across Google Ads (Search, Display, Performance Max), Meta, LinkedIn, Reddit, Taboola, and other U.S. advertising platforms
Drive homepage optimization and conversion improvements, working with the product and UX teams to reduce bounce rates and improve key landing pages
Build and execute SEO and content strategies to drive high-quality organic traffic across destination and product pages
Continuously monitor and optimize CTR, CAC, ROAS, and LTV across campaigns
Develop and manage database growth initiatives — lead magnets, newsletter signups, and one to one marketing strategies
Implement retargeting and lookalike audience strategies across platforms to boost conversions
Leverage AI-driven marketing strategies and automation tools to enhance targeting, personalize content, and optimize campaign performance across channels

2. Analytics, Dashboards & Reporting

Own GA4, GTM, and BigQuery dashboards to track user journeys, funnels, and conversions
Translate analytics into actionable insights for traffic growth, conversion rate optimization, and retention
Prepare and present weekly and monthly performance reports for the leadership team

3. Brand & Content Leadership

Lead campaigns that amplify Flying Carpet Travel’s brand positioning — blending discovery, inspiration, and authenticity
Manage content calendars and ensure brand consistency across all social, email, and partner touchpoints
Collaborate with the creative team to design high-performing assets for both B2C and B2B audiences
Support influencer collaborations, PR campaigns, and co-branded partnerships with tourism boards and airlines

4. Email Marketing & Database Growth

Manage and maintain the email marketing calendar for both B2C and B2B audiences, ensuring timely campaign execution aligned with product and seasonal priorities
Plan and set up email campaigns covering promotions, newsletters, product updates, and partner communications
Develop strategies to grow and enrich the subscriber database through website integrations, lead forms, and partner initiatives
Continuously monitor and improve email performance metrics including open rates, CTR, conversions, and deliverability

5. B2B Agent Marketing

Support global markets with targeted B2B marketing initiatives to onboard and activate travel agents
Develop sales enablement assets such as brochures, presentations, digital kits, and training materials
Build and execute strategies to acquire new agents and maximize revenue from existing partners through incentives, education, and retention programs
Coordinate with internal sales and partner teams to align marketing efforts with agent goals and performance

6. B2B Agent Marketing

Identify, source, and participate in high-impact trade shows, tourism fairs, and travel events that directly align with brand and conversion goals
Track and report event performance metrics including leads generated, cost per lead, and follow-up conversion rates to ensure events contribute meaningfully to overall growth.
Execute on-ground marketing initiatives in key markets — such as restaurant partnerships, pop-up experiences, media tie-ups, and radio outreach — designed to generate leads and engagement
Develop clear ROI objectives and post-event action plans to convert event visibility into measurable leads, sign-ups, and partner activations

7. Leadership & Team Management

Lead a creative team of 2 Designers and 1 Content Writer, providing clear briefs, direction, and performance feedback.
Foster a collaborative and high-performing culture centered on innovation and accountability.
Partner with the product, sales, support and tech teams to ensure marketing goals align with product roadmap milestones.

8. 0-to-1 Growth Strategy

Drive new-market entry strategies and go-to-market plans for upcoming products and regions.
Design scalable marketing systems, automation flows, and reporting frameworks from scratch.
Test, measure, and iterate rapidly to build growth playbooks that can be replicated across markets.
Establish Flying Carpet Travel as a recognizable and trusted travel brand in the U.S. and globally.

Key Skills & Requirements

8–12 years of marketing experience in travel, e-commerce, or digital-first startups
Proven record of delivering measurable growth through paid, organic, and CRM channels
Expertise in GA4, GTM, BigQuery, SEO tools, and marketing automation platforms
Strong command of email strategy, database building, and retention marketing
Experience with conversion rate optimization (CRO) and homepage/UX improvement projects
Excellent communication skills and leadership experience managing small creative teams
Background in 0-to-1 growth or early-stage brand building strongly preferred

Who You’ll Work With

VP of Marketing (USA): Strategic direction, reporting, and growth roadmap
Creative & Content Team: For all campaign design, visuals, and brand storytelling
Product & Tech Teams: For homepage optimization, tracking, and CRO
B2B & Partner Networks: Global tourism boards, airline partners, and travel agents

Success Metrics

Traffic and conversion growth across paid, organic, and email channels
Database size and engagement growth (travelers + agents)
Improved homepage performance and conversion rate
ROI and efficiency improvements across ad spends
Brand visibility and engagement in key regions
Team productivity and campaign execution quality

What We Offer

Opportunity to shape a game changing global student travel-education platform.
Creative freedom to design for impact at scale.
Collaborative, multicultural team across 60+ global offices.
Competitive compensation and professional growth opportunities.

About Flying Carpet Inc.

Flying Carpet Inc., was founded by Achma Asokan and James Foster with the vision of becoming the world’s leading destination marketing and travel fulfillment portal.
Its flagship digital platform, FlyingCarpet.Travel, is a one-stop travel discovery and booking site. Here, travelers can explore unique and off-the-beaten-path destinations worldwide, find the best flights, stays, experiences, and transfers, and plan seamless journeys with the help of “Lily, an AI-powered travel genie.
Through its signature Alladdin’s World program, Flying Carpet Inc. partners with National Tourism Organizations to turn destination interest into real visits and bookings — promoting authentic, locally crafted experiences that connect travelers and agents to the heart of each place.

Its Learn and Earn program is designed to bridge the gap between education and real-world opportunities in travel, tourism, and the creative industries. The program empowers students and young professionals to gain practical experience while contributing to the global travel ecosystem.
Together, these initiatives position Flying Carpet Inc. as a transformative force in global tourism – where inspiration meets opportunity. Registered in Delaware, USA, the company operates globally with branches in Namibia, South Africa, the UAE, India, Zambia, and other countries.

For more information, visit www.FlyingCarpet.Travel

Job location: India

Work type: Remote

Employment Type: Full-time

Apply online by filling out the form below, or email your resume to careers@flyingcarpet.travel.