Posted 3 months ago

Flying Carpet is a destination marketing and travel fulfilment portal, offering travellers a one-stop shop to discover and book their dream travel experiences. We work with national tourism organizations, airlines, hotels, and other travel suppliers to showcase their offerings and connect them with a global audience.

We are seeking a dynamic and result-oriented person to work with Flying Carpet’s leadership and manage our marketing efforts and develop Flying Carpet’s brand awareness globally. You will be responsible largely for leading the development and execution of comprehensive branding and digital marketing strategies that drive traffic, engagement, and bookings for Flying Carpet, as well as our valued partners and clients.

Responsibilities

  • Develop and implement a comprehensive and vertically integrated worldwide marketing strategy in conjunction with our global partners.
  • Lead and manage a team of marketing professionals while coordinating and managing market specific campaigns conducted by local partners and their local marketing teams for Flying Carpet and its clients.
  • Conduct market research and competitor analysis with local teams to identify trends and opportunities for Flying Carpet, local partners and clients.
  • Develop and implement data-driven digital marketing campaigns across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing for Flying Carpet, as well as its partners and clients.
  • Analyse marketing performance metrics and identify areas for optimization and improvements for ongoing and new campaigns.
  • Ensure consistency in the use of branding colors and elements across collaterals as per the brand manual and see to it that the same is followed.
  • Collaborate with internal departments such as sales, product, and customer service to align marketing efforts with the company’s overall business goals.
  • Develop and manage digital marketing budgets, maximizing return on investment for Flying Carpet, its partners and clients.
  • Stay current with the latest digital marketing trends and technologies, and implement innovative strategies for lead generation and customer acquisition.
  • Manage client microsites with our product team for our Corporate Clients, including national tourism organizations, airlines, hotels, and other travel suppliers. These microsites will leverage partner content and offer seamless travel booking features for Flying Carpet’s portal and microsite visitors.
  • Foster and maintain strong relationships with travel industry partners and influencers.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field. An MBA would be an added advantage.
  • Minimum 7 years of experience in marketing with a focus on digital and social media for e-commerce preferably in the travel industry or similar industry.
  • Proven track record of success in developing and executing successful digital marketing campaigns across multiple channels (SEO, SEM, Social Media, Email Marketing, etc.).
  • Experience working with B2B and B2C marketing strategies.
  • Strong understanding of travel and tourism marketing.
  • Excellent communication, collaboration, and leadership skills.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Data-driven approach to marketing with a strong analytical mind.
  • Fluency in English; additional languages a plus.

We offer a competitive salary and benefits package, including

  • Opportunity to work in an international environment
  • Be part of a passionate team dedicated to travel and e-commerce
  • Work with a team at the forefront of travel technology

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